I can’t take it anymore. There’s a store I drive by almost every day that urges mothers breastfeed, and I think their window displays take this encouragement a little too far.
An example of one of their latest displays:

To me, the nursing mannequin and her obviously toddler-age mannequin baby make it clear: if you want to shop here, you’d better breastfeed. This photo doesn’t even show the half of it. I remember one long stretch where their windows were covered with posters like this propoganda-ish one from the 1930s.

It’s one thing to encourage breastfeeding, but it’s quite another to put it on display at a retail store. And the displays live up to the promise. I actually have a friend (like myself, didn’t breastfeed) who walked into the store, whipped out a bottle and got dirty looks from the staff. I was quite excited about the store when it opened two years ago, but after seeing how one-sided their conversation has been about feeding your baby over the last two years I’ve made a conscious decision not to patronize it.
I know we all have the right to shop where we want to, eat where we want to, say what we want to, whatever. But what about giving advice where we want to? Is it acceptable for a retail outlet to doll out its opinions alongside a $200 toddler lounge chair?
The decision of whether or not to breastfeed is an important, tough, and ultimately, personal decision for a mother. And I can’t think of a bigger turn off to a mother, especially a new one, who’s feeling scared and vulnerable about her decision to bottle-feed, than to walk by a display that makes a statement like “breast is best” without providing alternatives alongside it. I’m sure the owners of the store have good intentions to sell quality organic baby products alongside giving advice on how to give your baby “the most natural” nutrient of all, but you couldn’t tell from walking by the storefront. All I could see on a sunny day is a toddler standing up latched onto a plastic boob.
A window display like this crosses some kind of neighborhood-friendly-mom-advice line. What bottle feeding mom out there wouldn’t be afraid to walk in this store’s shiny glass doors? Moms, especially moms who own a store that caters to new moms should probably think twice before they claim to be “The All-You-Need-for-a-Happy-Healthy-Pregnancy-Birth-Baby-&-Toddler Place.” I didn’t see bottles listed on the products list on their website and I don’t plan on walking in the store to find out.
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Cross-posted to Chicago Moms Blog